An authenticity layer for the AI era.

AI generation crossed the threshold of casual indistinguishability in 2023–2024. By the time you’re reading this, your friends have shared at least one synthetic image without knowing it. The dating apps you use are seeded with profiles that don’t exist. The professional advice on your timeline was generated, polished, and pasted. Wire-service photo desks have started catching AI fakes before publication; press outlets have started catching them after.

The first wave of solutions was algorithmic AI detectors. They don’t hold up. Detectors give you a confidence score with no evidence, get fooled by light editing, and fall behind every new model release. They’re also closed boxes — you can’t argue with them.

We think the right shape for an authenticity layer is social. People who’ve been right about the last hundred posts get more pull than people who haven’t. The evidence lives in the comments. The verdict is debatable. Reputation is earned, not bought, and never for sale.

A reputation-weighted, vote-first community where the crowd decides whether content is AI, human, mixed, or genuinely uncertain.

• Vote first, see after. Crowd consensus and verified labels are hidden until you commit a call. We even keep them off the network response so your browser can’t peek.
• Reputation-weighted. A user with proven accuracy across hundreds of posts has more pull than a brand-new account. New users start humble, by design.
• Anti-brigading. We watch for vote velocity and coordinated patterns. Flagged accounts get reviewed by humans before they can move consensus.
• Transparent. Every verdict is debatable in the comments, with the source post and voting breakdown in plain view.
• Free, forever, at the core. Voting, commenting, leaderboards, daily challenges, and badges are free and stay that way. Premium analyst tools and an authenticity API are the long-term business; the community itself never pays.

We launched the public MVP in May 2026 with the core voting + reveal + reputation loop, daily challenge, dynamic share cards, and anti-brigading detection. Active categories include influencer photography, LinkedIn thought-leadership, political and press media, dating profiles, marketing ads, voice clones, art, and news journalism. User submissions, AI provenance overlays, a browser extension, and a public authenticity API are next on the roadmap.

is-it.ai is built and maintained by an independent team in 2026. We’re not funded by ad networks, AI companies, content platforms, or political organizations. Our long-term plan for revenue is premium analyst tools and an enterprise API; until those land, the product is funded by the founders.

The fastest way to support the project is to vote, debate, and tell someone about it. If you’re a researcher, a journalist, a press-photo desk, or a platform integrity team interested in working with us, reach out at support@is-it.ai. For the how-it-works deep dive, see How it works; for logos, screenshots, and copy-paste boilerplate, see the press kit.